Marketing Deck: Everything You Need to Know (+Examples)

Discover what is a marketing deck is, what it includes, and learn how to create a winning marketing pitch deck with tips and templates from experts in the field.

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Short answer

What is a marketing deck?

A marketing deck sometimes called a marketing proposal, is a presentation used in prospecting by marketing agencies. It can be unsolicited as part of a cold outreach email, or solicited as a response to an inbound lead or an RFP.

A marketing deck either shows your value or shows you don't have any

Creating an effective branding and marketing strategy is only half the battle. The other half is presenting it as an opportunity your audience cannot afford to miss.

If you don’t create a marketing deck that demostrates value, your competitors will, and you’ll find yourself again and again as the option not taken.

Let’s help you avoid this scenario. I’ll show you some high-performing marketing deck examples and explain why they work.

You just steal their practices, create your own effective marketing deck, show higher value, and finish first.

What does a marketing deck include?

MARKETING PITCH DECK

MARKETING PROPOSAL DECK

Marketing pitch deck structure

1. Title slide
2. Vision
3. Services
4. Strategy
5. Proof of capabilities (testimonials, success stories, metrics)
6. Pricing plan
7. Team
8. Why us
9. Call-to-action

For more actionable advise see our guide on how to create a highly-effective marketing deck.

Marketing proposal deck structure

1. Title slide
2. UVP
3. About us
4. Performance overview
5. Project Overview
6. Problem
7. Solution
8. Project details
9. Project Timeline
10. Social proof
11. Pricing
12. Terms & conditions
13. Next steps

For more actionable advise see our guide on how to write and design a marketing proposal.

What are the main types of marketing decks?

1. Marketing agency pitch deck: An initial pitch deck used by agencies that offers their unique value proposition as a solution to your prospect’s acute problem (sometimes synonymous with “marketing proposal”)
2. Marketing proposal: Used to give a detailed sales proposal of your service or product to prospects (can be solicited or unsolicited). Sometimes used as the first stage in sales prospecting and sometimes used as the final document for signing an agreement.
3. Marketing campaign pitch deck: Outlines the creative concept, messaging, tactics, and timeline for a specific marketing campaign, along with expected outcomes and KPIs.
4. Marketing strategy pitch deck: Gives a breakdown of your marketing strategy, reasoning, and short and long-term goals for internal or external stakeholders.
5. Marketing plan pitch deck: Pitches your marketing plan, including KPIs, target market, marketing channels, project milestones, budget, and ROI.
6. Product marketing deck: Highlights the features, benefits, and unique selling proposition of a specific product within a product presentation, along with customer personas, competitive landscape, and pricing strategy.

What is the goal of a marketing deck?

Prospecting: A marketing pitch deck demonstrates and communicates the value of a marketing service or product to potential clients, to drive sales calls and ultimately sales.

Reporting: A marketing report deck informs stakeholders on the state of their marketing efforts such as campaign performance, events or outcomes, favorable or unfavorable.

Planning: a marketing plan deck lays out future plans and projects to potential clients, internal decision-makers, investors, or partners to get their consent, backing, and budget.

Why is a marketing deck important?

1. Demonstrates value: A marketing deck distills your company's most important information into a concise, visually appealing format and allows you to show the product in action with video and compelling images.
2. Builds credibility and trust: Incorporating elements like a mission statement, UVP, testimonials, case studies, quotes, and about us and team slides into your marketing deck demonstrates that you have put thought and effort into it and by extension - your business.
3. Drives business results: A marketing deck helps you generate leads, close sales, and secure funding and partnerships. It can be used across different channels and touchpoints, from email and social media to in-person meetings and presentations.

Marketing deck examples that drive results

All of the marketing deck examples below have been created in line with best practices and optimized to grab attention and communicate value.

These examples are templated based on what we’ve seen at Storydoc repeatedly work for our clients and based on our analysis of over 100,000 deck engagement sessions.

All samples on this list are customizable, interactive, and tested for all common devices and screen sizes.

Marketing agency pitch deck

I like this creative agency pitch deck because of its minimalism. Everything it has to say it says with the least amount of words possible.

Knowing marketing prospects, they don’t have time or patience for a long pitch. And this example respects that.

One thing to look out for is that the deck starts with a broad overview of the vision and strategy, this is meant to help distinguish you from your lower-quality competitors.

But to make this approach effective you have to tailor what you say to your audience so that it resonates.

Your vision should be the right vision for them, and your strategy should be the right strategy for them. Don’t fall back on generic messaging. You know better than that.